Adam acquired his degrees at the Budapest University of Technology and Economics. He finds it a great challenge to work in the specialized field of intellectual property which is an interesting blend of economics, legal and engineering professions. He also gained valuable experience in the market introduction of innovative products and services, negotiation and presentation techniques; he worked in the USA and participated in several INTA Annual meetings. During his work, he became a specialist regarding trademarks, domains, branding, online marketing and SEO. So he can not only help in building a brand, but also in increasing its value.